In the wake of Super Typhoon Haiyan in 2013, Mercy Corps and its bank partners implemented a cash transfer and financial literacy program called TabangKO to help survivors rebuild their lives and build their financial resistance to future disasters in the Philippines. The program was awarded GSMA’s 2015 Global Mobile Award for “Best use of mobile in emergency or humanitarian situations.”
As part of the program, Mercy Corps needed an effective way to interact with beneficiaries to encourage good financial practices, like saving. They found engageSPARK’s SMS & Voice platform to be innovative, intuitive, and relevant to their project, and sent and received over 844,000 Voice calls and SMS text messages to 20,000 recipients over a twelve-week period (in two languages) using the solution.
Messages were created in a "Soap Opera" style, centering around the fictional story of a couple named Ben and Joy. At the end of each episode, recipients were prompted with a quiz question to reinforce the lesson and to measure comprehension.
engageSPARK is a self-service web application designed so that organizations, like Mercy Corps Philippines, can create and launch SMS text and Voice call campaigns extremely easily and quickly. Campaigns include Blasts, Surveys, Reminders, Alerts, SMS Auto Replies, and Interactive Voice Response (IVR). No tech skills are required to use engageSPARK’s easy, three step wizards, so users with basic Internet skills can build and launch an engagement – as engageSPARK calls SMS or Voice campaigns – in minutes.
In this webinar, engageSPARK will lead attendees through a live demo of engageSPARK and Mercy Corps will share the impacts of using the solution for the TabangKO Program.
- Ravi Agarwal, CEO and Co-Founder of engageSPARK
- Vaidehi Krishnan, Program Manager for Mercy Corps
EXTRA BONUS: You can now review the sample scripts that were used for the Ben and Joy story (on savings) and one additional story on raising awareness about insurance among the TabangKO beneficiaries that were discussed in this webinar. See the COLLATERALS links below.