Bringing digital financial services to India’s Emerging Middle Class

NetHope, Deloitte India, VISA

Thu, March 16, 2017 - 11:00 AM  - 12:00 PM (US East)

Bringing digital financial services to India's Emerging Middle Class:

The Promise, The Potential & The Practical

To promote and accelerate the reach of digital financial services (DFS), NetHope has joined forces with Visa to announce the India “Accelerator for Consumer Capacity in Electronic Payment Transactions” (India ACCEPT) program. NetHope’s recently completed market research in India reveals that the digital financial services sector is rapidly evolving. In markets outside Tier 1 urban centers such as Mumbai, there is a need for experimentation and new concept development to serve the emerging middle class (EMC) with products they will use and value.

Through India ACCEPT, NetHope seeks to work with DFS providers to commit the additional resources and technical support necessary to create, jump start, or accelerate the commercial delivery of DFS offerings to segments that would not otherwise receive the same attention but still represent a credible market opportunity. In particular, NetHope will emphasize collaboration with DFS providers on projects that seek to develop networks of active merchant acceptance points.

Come learn more about the findings of this new research and how they are being applied to support DFS providers in India better meet the needs of the EMC outside of major cities. We hope you can join us.



Erin Pham Steinhauer, Global Financial Inclusion, Visa

Erin Steinhauer is Vice President, Financial Inclusion, the team at Visa Inc devoted to providing unbanked people access to the financial services and tools they require to achieve security and prosperity.  In this capacity, she leads Visa’s global financial inclusion strategy and programs in markets around the world.  Prior to Visa, Steinhauer was international VP at New York Life International, responsible for supporting business operations in India, China, Korea, Hong Kong, Taiwan, Thailand, the Philippines and Vietnam.

Originally from Vietnam, Steinhauer is a senior business and policy leader with broad government and commercial experience, has a long track record in building successful partnership, corporate strategies and policy initiatives across Asia on behalf of a range of corporations, the U.S. government and trade associations in financial services and technology sectors.

Ms. Steinhauer has degrees in International Relations and Economics from the George Washington University in Washington, D.C. She lives in San Francisco with her husband and three children.


Shweta Shetty, Senior Manager, Deloitte India

Shweta Shetty has over 9 years of consulting experience with a core focus on the Financial Services and Life Sciences industry. Ms. Shetty has led projects on growth and customer strategy, new market access, innovation and digital. In her current role, Ms. Shetty leads engagement teams to advise client c-suite on strategic problems and manages client relationships. She led the team on the DFS study for India – Decoding the Unexplored Middle.


Payal Pathak, Global Financial Inclusion, Visa

Payal Pathak is Senior Program Manager, Global Financial Inclusion, at Visa, devoted to developing initiatives and partnerships with NGOs that accelerate efforts of reaching underserved and unbanked people around the world.

Before joining Visa, Ms. Pathak was a Program Manager at the International Youth Foundation (IYF) where she managed a global, employability initiative, which equipped low-income youth with market-relevant skills. Prior to IYF, Ms. Pathak was a Policy Analyst with New America, a think tank based in Washington D.C., leading its knowledge management efforts for youth savings initiatives in developing countries.

Originally from California, Ms. Pathak is an international development professional with extensive experience working across sectors and managing initiatives in collaboration with a broad range of stakeholders. She received her Master’s degree in Development Economics from the Fletcher School at Tufts University, and Bachelor’s degree in Political Science from the University of California, Irvine. She currently lives in San Francisco. 


Nicholas Lesher, Member, NetHope Payments Innovation Team

Nicholas Lesher has worked in digital financial services (DFS)—including branchless banking, mobile money, and e-vouchers—since 2009. His work has centered on market research to support requirements definition for DFS providers to improve existing product offerings or more effectively target new consumer segments; DFS agent network strategy, build-out and management; DFS project pilot implementation and evaluation for NGO and public sector clients.

Mr. Lesher has in-country project experience in Georgia, Jordan, Morocco, Bangladesh, India, Indonesia, Senegal, DR Congo, Tanzania, Malawi, and Haiti. Mr. Lesher has a Master's degree in International Law & Diplomacy from The Fletcher School at Tufts University and Bachelor's in Political Science from Middlebury College.

Webinar Recording

Our website uses Cookies to enhance your experience and to measure, understand, and improve our website. By continuing to use this website you agree to the use of Cookies. If you do not agree, you can decide to disable Cookies in your web browser. Learn More About Cookies
Got it!