Assessing your DNA - Digital Nonprofit Ability™

NEW: The NetHope DNA Assessment™ Survey and resulting DNA analysis is now available to NetHope all nonprofit organizations. As you prepare to complete the assessment, we encourage you to familiarize yourself with the content below, explore our methodology and answer the survey questions. Your input will contribute to our ongoing research into the state of Digital Transformation within the nonprofit sector. You will receive your results via email. Please contact The Center for the Digital Nonprofit for further information. 

BACKGROUND: Digital Nonprofit Ability

The DNA is an aggregate of six categories that shape digital transformation: Readiness, People, Process, Technology, Data, and Investment. For a comprehensive understanding of the DNA and the results of the first round of assessments, the Digital Nonprofit Ability™ Assessment Whitepaper accessible on this download page.

The DNA Assessment will ask questions in each of these six categories and give you a score comparing both your own as well as your organization's aggergated average (we encourage each organization to have several individuals take the assessment) to the established sector benchmark.


Is your nonprofit ready to be digital?

Let’s check your DNA
Digital transformation is a strategic organization-wide approach to IT that brings together people, process, and technology to create exponential impact through free-flowing insight that enables innovation across the entire value chain.

A digital nonprofit has both excellent digital operations and fundraising, and provides a best-in-class digital experience for beneficiaries.



Quadrant Definitions

A technology non-profit employs technologies as a utility (e.g., office suite, infrastructure, functional systems) to sustain business growth as usual. Technology is perceived as a requirement of the modern world vs. a catalyst to mission acceleration or program transformation or beneficiary empowerment. Investments in technologies are made out of compliance or necessity and kept to a minimum. Data is in silos, used for information outputs such as to produce reports or graphs. People view technology as a specialty best left for the IT department to do.

An automated nonprofit focuses on computerizing operations for efficiency (e.g., finance, HR, legal) and digital fundraising (e.g., donor CRM, website, social media). Money-to-mission is the process that is most often computerized and through which integrated data flows. This can be achieved through the implementation of a combination of CRM and ERP platforms. Data exists for compliance and to answer traditional business questions, such as “how much did we fundraise for this?”, “where did we spend these funds?”, “who worked on what?”.

A connected nonprofit provides a best-in class digital experience to field teams, partners, and beneficiaries using an ICT4D framework. The organization’s approach to technology and data is beneficiary-centric, identifying digital gaps with beneficiaries (e.g., ICT4D, skills) and providing solutions (e.g., digital trials). Data is shared both internally and with nonprofits and governments who service the same beneficiaries. Resources are allocated based on outcome/impact vs. activities/functions. Data is used to sense perceptions beneficiaries have regarding their experiences in order to provide better programs and mission results. Data is used to compare program output, outcomes, and impact across the organization.

DIGITAL Nonprofit
A digital nonprofit can bridge the gap and transform how we deliver aid by combining the best of the automated and connected nonprofit models. It is inspired by powerful, readily accessible platform technologies. A digital non-profit reimagines the relationships between the beneficiary and the nonprofit that places the beneficiary at the center of the demand for services. The digital nonprofit delivers unique, integrated business capabilities with transparent, open data in order to do good better. The largest change is a mindset shift where orders of magnitude increase in scale and scope; and where impact can only be realized by working in collaborative systems and innovating collectively as opposed to individually. Digital nonprofits seek to build platforms for others to use and/or actively seek to find external innovation to accelerate their mission.

Let’s check your DNA (Digital Nonprofit Ability™)

Assessing digital readiness is an effective first step for a nonprofit to create a digital strategy. A good digital strategy is inspired by powerful, readily accessible technologies, and delivers unique, integrated business capabilities in ways that are responsive to constantly changing market conditions.

REMINDER & HINT: NetHope members will not be eligible for resources provided by The Center for the Digital Nonprofit unless  this survey has been completed!

In the survey below, please rank how accurately the sentences reflect the present status of your nonprofit.

Not at all – This does not happen in our organization
Occasional – We sometime do this but it’s not clear
Clear – Some groups do this in a well-defined way but it’s not replicated
Replicated – We have a PROCESS to get to scale
Better – We have a CULTURE to get to scale

More comprehensive definitions of these terms can be found here.

Back to the State of Nonprofit Digital Transformation page

Disclaimer: Your information is confidential between you and NetHope. No personally identifiable information will be shared outside of your organization. Your responses will be combined with other respondents’ answers and summarized in a report that will be public. The report will include the calculation of aggregates (e.g. benchmarks, trends, averages).

For easy access to the various Center for the Digital Nonprofit content:
Start | Overview | DNA Assessment | DNS Assessment | Content
People | Process | TechnologyResources

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