Innovative Mobile Solutions For Social Change

  • Willemijn Edens
  • March 15, 2013
What is Text to Change?

What is Text to Change?

Text to Change (TTC) sets up mobile phone-based programs for multiple organizations in Africa and South America.

TTC uses mobile phone technology to send out and receive information to educate, engage and empower people on wellbeing-related issues—including healthcare, education, economic development and transparency. TTC created innovative mobile technology based concepts and specializes in interactive and incentive based text message programs, working hard to make lifesaving knowledge easily available to community, family level caregivers and the general public.

Projects include:

Sustainability and scalability are integrated in the implementation of our public private partnership projects (PPPs).

TTC was founded in 2006 to utilize the fast growing mobile penetration in Africa to disseminate health-related information. Founder and Director Bas Hoefman said that TTC's aim is connect people to foster social change in areas that are difficult to reach. They were one of the first organizations to launch a large-scale mobile health campaign in Africa; their first interactive SMS campaign took place on Feburary 14, 2008 in Mbarara, Southwestern Uganda with the help of a mobile provider, local NGO and the Ugandan government. The program was a HIV / AIDS quiz targeting 15,000 people and it consisted of 15 multiple choice questions sent over SMS. The service was free to charge for participants and users received a SMS confirmation if their answer was correct or a SMS with the answer if their guess was incorrect. The goal was the educate the populate about HIV in an entertaining way as well as encourage people to get free HIV testing in partnering clinics.

TTC is now one of the leading mobile development organizationgs, with over 67 completed projects in 17 countries in Africa and South America and more than 500,000 SMS users. Through TTC's work, health services using SMS tools have reported a health services uptake between 35% and 200%.


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