Utilizing ICT and New Media in Demand Generation for Reproductive, Maternal, Newborn & Child Health

  • February 3, 2015

The use of ICT and new media shows huge potential in increasing demand and utilization of the commodities. However, there is limited evidence of e- and m-health interventions from low-resource settings. While SMS reminders are a common intervention, there is less known about what other interventions have been, or are currently, being implemented, what their challenges and successes have been, and what (preliminary) results they have shown. Furthermore, there has been a call for mHealth interventions to be guided by behavior change theory yet limited literature exists to document projects that have explicitly used these theories. There is a need to capture and disseminate evidence being generated in programs that is not reported in the literature.

This resource provides an in-depth look at three programs that illustrate the use of information and communication technologies (ICTs) and new media – specifically using mobile technologies – as part of an integrated strategy to increase demand for and use of reproductive, maternal, newborn and child health (RMNCH) commodities and services.

Discussion Board on I-Kit

Join the I-Kit discussion group on Springboard for Health Communication, an online social network for social and behavior change communication professions. Designed to foster a community of practitioners working to increase demand for health commodities, it is a space to share experiences using the I-Kit, ask questions of other users, and to discuss the challenges and opportunities in developing demand generation communication strategies.


All photos on the site are courtesy of Photoshare, unless otherwise noted.

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